Following on from the discussion we had the other week about whether people would prefer less packaging or more packaging that was easier to reuse/recycle, I’ve been wondering: have you ever stopped buying something because of its packaging?

One of the purposes of packaging is to attract us to buy the product over all the other options on the shelf – but has a company’s packaging decision actually turned you away from the item?

Perhaps they use shrink wrap plastic unnecessarily, or perhaps they swapped from something easily recyclable to something almost impossible to recycle (eg Kitkat moving from foil & paper to shiny plastic), or perhaps it was like the joint of beef which is potentially going to cost Sainsburys a lot of money next month – just too much of everything.

What’s put you off?