Recycle This turns six in April 2012 and from day one, it has included advertising.

I started the site when I was in the process of quitting my job for a “career break”, which turned into self-employment. The idea was that I’d have advertising on the site for as long as I needed the money from it. In the first couple of years, it wasn’t much at all but every little helped. Now after other ventures sadly tanked, I still need the (meagre) advertising revenue to supplement my (even more meagre) income.

But I don’t think it has impacted the nature of Recycle This that much. Yes, I spend time tweaking text to trying to bring more visitors to the site but not at the cost of readability (the lack of readability is usually to do with my tendency to waffle and/or put extra comments in brackets, you know, like this ;) ). I try to ensure pages are linked to other relevant pages to keep people interested – but I never split articles over many different pages to force people to click through after every paragraph to drive up ad impressions*. And I publish the full text of the article in the RSS feed (and email feed) so if you subscribe to either of those, you never have to visit the site and see adverts (unless you want to see comments, although you can subscribe to the RSS feed of comments too, if you’re interested). Yes, I need to generate some money but not at the cost of producing a worthwhile site or engaging in habits I find infuriating when I see them elsewhere.

When I do link posts (such as Christmas craft round-ups), I get ideas from a range of sources — reading the people’s blogs directly, via other curating blogs, through requests for suggestions on Twitter, Pinterest and from stuff people have emailed me — but no one ever pays (either directly or indirectly through products or links back) to be included in those, and I would never ask them to. I only feature stuff that I personally like/want to make or think are worthwhile – info that I generally want to pass on to as many people as possible. Ditto anything used for giveaways.

As for the actual adverts, I can quite confidently say that I have never changed any editorial content on the site because an advertiser wants me to. My main advertising network for most of the past six years has been Google Adsense. I have tried other networks, affiliate schemes and had some direct advertising but I’ve mostly stuck with Google’s context sensitive ads because in general they are more relevant in terms of both subject and geography. The downside is that I don’t control exactly which adverts appear on the site – the upside of that though is that I’m never under any conscious or unconscious pressure to bend my subject to not offend an advertiser — I don’t know who they are. The only concessions I make under the Adsense program is not swearing every other *&%ing word or displaying hate speech/pornography on the site – which, to be frank, isn’t exactly something I was planning to do anyway ;)

Anyway, long story short, I want to make six promises – six things I’ve stuck to over the last six years and hope to stick to for as long as the site exists in the future:

1. I will not change anything I’ve written or anything anyone has written in a comment because an advertiser wants me to
2. I will not post any “sponsored posts”, any (unpaid) guest posts or product reviews that are simply adverts in disguise
3. I will not post accept any direct advertising in any form that promotes products that generate, rather than reduce, waste
4. I will not post any adverts in our site’s Twitter feed (or any other social media platforms that might crop up in the future!)
5. I will not put money generation above creating a useful site to help people reduce, reuse, recycle more
6. I will remove all advertising from the site as soon as I can do without the money

Sorry this has been a bit of a departure from the normal How can I recycle this…? posts, I just wanted to get a few things off my chest! Normal programming will resume tomorrow :)

-louisa :)

* The only exception to this is adding a “read more” link so really long articles don’t display in their entirety on the front page. Anyone visiting the article directly will see it all on one page, and people would have to click off the main page to read comments anyway.

I mentioned on Twitter yesterday that it was Recycle This’s fifth birthday earlier this week – we launched on the 24th April 2006.

In the intervening five years, I’ve published 1026 posts about reusing and recycling random stuff. We’ve had over 14,000 suggestions/comments (and 1,259,497 attempted spam comments! ;) ) and had about 5million people visit the site — not bad for an idea I had in the bath :)

In those five years, recycling as a concept as boomed – nearly all local authorities in the UK offer extensive kerbside collections now, packaging is getting better (both in terms of labelling and using more easily recyclable materials to start with) and there are tons of recycling information websites now, and upcycling crafts are very popular too. There is still a long way to go – but it’s great to see that progress is being made.

I’ve (virtually and in real life) met so many lovely people as a result of the site and heard so many fantastic recycling ideas that I couldn’t possible begin to pick favourites – but I would like to say a big thank you to everyone who has sent over a question or added an suggestion, idea or advice — you’re all super wonderful :)

I did hope to have a new fancy design finished as a birthday present for the site but that’s … not happened. It should happen some time in the next few months though – and I’ve got some new ideas for the site too. Stay tuned :)

So here we are at the end of another year – and it’s been a great one for Recycle This.

We’ve had more than 1,000,000 unique visitors over the year: about 300,000 from the UK, 350,000 from the US and the rest from around the world – including 12 people from Papua New Guinea, 5 people from the Congo, 3 people from Greenland, 1 person from Micronesia and another single person from Christmas Island. Hello and welcome to everyone!

We’ve posted 265 stories and had more than 3400 reusing & recycling ideas suggested by our commenters – thanks so much to everyone who left an idea or asked a question, you guys really make it a pleasure for me to run this site.

I really have had a lot of fun running it this year – we’ve had some great discussions, especially on ways for people to reducing their consumption in the first place. I loved hearing people tips and advice for getting into the habit of taking packed lunches – it almost made me wish I left the house for work so I could join in the packed lunch fun! Linked to that, we also had quite a lively discussion about how to move away from Graze boxes – a pet hate of mine and I loved Alice’s ideas for destroying their clever branding! More recently/less rantily, I’ve liked hearing about ways to freshen up winter coats – to stop the want-a-new-one craving from settling in.

I personally don’t celebrate Christmas so in previous years haven’t spent much time thinking about it for Recycle This – but this year I decided to showcase the best recycled decorations and upcycled present ideas from around the web — and you know what? there is some pretty awesome stuff out there and it was fun exploring it all. I’m going to use the ideas to make non-Christmas-sy stuff instead.

Finally, since we’ve covered nearly 1000 different things on Recycle This over the years, I decided that it’s worth revisiting old subjects to highlight the best reuses for them and linking to new ideas that have popped up in the (often four years+) since I posted them. I think my favourite of those has been “Five fantastic reuses for expanded polystyrene foam packaging” because it reminded me of some really great ideas for using up that accursed stuff.

Thanks again to everyone who has visited the site in 2010, and a double-triple-quadruple thanks to all those who’ve commented, emailed or Tweeted me throughout the year. See you all in 2011!

I usually forget about Recycle This’s birthday and only remember in a rush of guilt a few weeks afterwards but for once I remembered – Recycle This is four year old today!

As I mention on the About page, we were inspired to make the site after eating a bowl of pistachio nuts and wondering what we could do with the shells. We came up with the idea one night and just about 12 hours later, the site was up and running!

In the last four years, we’ve covered nearly 800 items and had nearly inspiring 11,000 ideas in reply, been mentioned in the national & international press on numerous occasions, and I’ve had hundreds of interesting e-conversations with wonderful people from all over the world.

Thank you all so much for making these past four years so much fun!

(Photo by Joccay)

Cor, this has been a long time coming: check out the new look Recycle This!

I’ve been meaning to give it an overhaul for ages and had hoped it could go live for our third birthday in April … but better late than never.

I think as well as being a lot fresher and cleaner, this new design makes a lot better use of the available space and makes things easier to find too. On that point, we’ve swapped the old (WordPress) search for one powered by Google – the old version looked prettier but was useless!

There are a few little “quirks” of this new design that we’re sorting out – if you spot anything amiss, do let me know. Feedback is very much appreciated too. I’m hoping to add some more features to the site over the next few months as well – I’ve got ideas but if there is anything you’d like to see, get in touch. :)